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Guest Post: MJ from Rethink

MJ DeCoteau is the Executive Director of Rethink Breast Cancer. She not only founded this youthful and inspiring charity but brought the Fashion Targets Breast Cancer campaign to Canada! Read on about...

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summer must-haves

Hey Joe Fresh fans! I know it’s been way too long…. but I promise to write more and keep you up-to-the-minute on all the haute new items for summer. I’m so glad it’s May – I was really getting tired of...

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guest post: oh my heart

We stumbled upon the Oh My Heart blog and were immediately taken with Kate’s sweet style! If you’re looking for wardrobe inspiration look no further. Read on to see the many ways she styles up a...

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spring 2011 fresh off the runway

In the fashion world, we are always a season ahead of ourselves. We celebrated another successful fashion week with our Fall 2011 collection in March, and while that’s got everyone buzzing excitedly...

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summer beauty trends

There is a great thing that’s happening in fashion right now – a sense of “anything goes”. You can easily be right on trend whether you’re colour-blocking in bold brights, wearing head-to-toe crisp...

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joe’s signature slippers

(Image source: thegirlwiththemessyhair.blogspot.com) If there is one article of clothing Joe Mimran is known for, it’s his velvet slippers (even his look-alike Barbie doll sports them!). In March, The...

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mad for dad

  Whether your papa is near, far, or anywhere in between we’re sure that he’s a pretty awesome guy, so treat him to something special from Joe Fresh® this year. Happy Father’s Day to all those...

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summer listening

If you’re anything like us, your summers are marked with a particular song or album that carries on as a reminder of those warm nights and carefree days. Here’s what the Joe Fresh® team is listening to...

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hint of glint

One of my go-to products in my kit is my new Joe Fresh® cream eye shadow! They are so versatile: the soft shine is very fresh looking, and with the right shade you can use them to line, contour or...

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red jeans on…

 Hey Joe Fresh friends! Hope you are enjoying the sunshine and the summer. I know I am! Tennis lessons (not sure why I am not getting any better…), lots of cycling and styling the Fall Joe Fresh TV...

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camp checklist

Summer Hat $6, 1-Piece Swim Suit $14, Cuffed Shorts $12, Thong Sandals $14 Hey Joe Fresh® fans, Sorry for not writing – I have been back and forth to New York shooting our Fall 2011 look book (which,...

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digital inspirations

Just as many other beauty and fashion junkies will tell you, I spend plenty of time browsing the web. Of course I visit the top tried, tested and true sites Style.com, Thecut.com etc., but for a peek...

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joe fresh pops up at the beach…

On Memorial Day weekend we opened the doors to our first pop-up store in New York’s exclusive waterfront resort area, the Hamptons. The store is on the corner of Main Street in East Hampton and decked...

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fast and fun beauty looks…

A few easy beauty ideas to transition your look from summer to fall! Digging Gold With or without the last remnants of your summer tan, gold accents are a pretty and soft way to play up your features....

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fall 2011 must-have’s…

  Hey Joe Fresh fans! Autumn has finally hit and I couldn’t be more excited to rock the season’s looks! This fall Joe Fresh® hits it big with three majorly haute trends: the ‘70s, minimalism and...

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